And when steeply priced vinyl becomes an accoutrement along with a $224 blouse, it sure seems as much. This is because vinyl forces you to listen closely to songs chronologically, the sound is different, and it is refreshingly uninterrupted by video advertisements.īut critics say Urban has "co-opted" vinyl from the independent music industry, which has historically relied on the medium as a form of do-it-yourself marketing. Or maybe kiddos, taking a cue from their older relatives, are buying vinyl because it offers a different kind of listening "experience" that digital music robs the ears of. Perhaps it's because our culture fetishizes meaningful objects from the past, although music retailer chain stores like F.y.e. Jack White's second solo record, Lazaretto, currently leads this year's vinyl sales, with 49,100 units sold.īut how has vinyl gained so much traction with youngsters? It eludes even Urban Outfitters, whose CEO expressed concerns back in March about records' explosive popularity in the teen market, as opposed to appealing to a wider, age 18-28, demographic target. Quartz reports that record sales rose over 40 percent, with 4 million vinyl albums sold in just the first six months of 2014. Vinyl sales are at a record high this year, too. A Nielsen SoundScan report revealed that sales from vinyl LPs in 2013 were the highest they've been since 1991, clocking in at 6 million albums. UO Exclusive Vinyl Records + Cassettes Urban Outfitters Reset all filters Sort: 1 Mac Miller - Blue Slide Park Limited LP 39. While the music industry continues its free fall, vinyl sales have boomed in recent years. While the company has yet to announce how many records it has sold, when you have Whole Foods and Target now attempting to grab some of that sweet vinyl cash by selling records in their own stores, one can only speculate that Urban has hauled in a sizable sum from packaging nostalgia next to The Hangover Cookbook. Urban's business model is peculiar-it boasts inventory from about 100 vinyl vendors but doesn't actually own any of that inventory, an arrangement that seems to be working. Our Music + Tech collection is a go-to destination for vinyl, record players and tech accessories. VinylReleases 18m Cities Aviv - Man Plays The Horn (3 LEFT TOTAL) via /r/VinylReleases A few more of these went up on his bandcamp, be quick 1 White, 2 Black. 1 vinyl seller," said Chief Administrative Officer Calvin Hollinger during a meeting with Urban analysts on Wednesday. Urban Outfitters also carries everything you need to decorate your small space, apartment or dorm, with a UO Home collection that includes bedding, tapestries, rugs, shower curtains and furniture. "Music is very, very important to the Urban customer.in fact, we are the world's No. The hipster emporium, whose vinyl catalog extends from Sun Ra to the Strokes, leads the world in vinyl record sales, according to a Wednesday Buzzfeed report. When it's not busy offending the public with blood-spattered sweatshirts, lifestyle retailer Urban Outfitters is making serious moola from milking people's appetite for nostalgia-especially when it comes to vinyl records.
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